Timeline
August 2024 - December 2024
Background
Tulasi Filing Systems’ website struggles to present its Priority Files in a modern, sleek, and engaging way. While the brand is professional and trusted, its product presentation lacks the refined aesthetics and interactivity needed to highlight the quality and functionality of its filing systems. The current design is functional but uninspiring, missing an opportunity to create a polished, high-end experience that aligns with the brand’s identity.
Bright Points ✅
Clean and Professional Layout
The website maintains a structured, no-frills design that aligns with its professional audience.
Straightforward Product Display
Users can easily find Priority Files without excessive navigation, keeping the experience simple.
Consistent Branding
The website follows a uniform color scheme and style, maintaining brand cohesion across products.
Pain Points ❌
Lacks Visual Hierarchy & Emphasis
The design doesn’t reinforce urgency or importance, making the files blend in with other products.
Fragmented Product Pages
Each Priority File has a separate page instead of a unified selection menu, making navigation inefficient.
Weak Product Presentation
Minimal visuals and descriptions fail to highlight the files' unique purpose and organizational benefits.
Users struggle to navigate Tulasi Filing Systems’ website, clearly view its products, and engage with its brand identity, resulting in a lack of clarity and reduced user interaction. ✨
STREAMLINING PRODUCT SELECTION
From Pain Points to Possibilities
❌ → ✅
The Priority Files lack a clear visual hierarchy, failing to convey their urgency and importance. Without distinct emphasis, they blend in with other products rather than standing out as essential tools. Additionally, weak product presentation, minimal visuals and descriptions, fails to highlight their unique purpose and organizational benefits, making them feel generic.
Before
Before
My Solution
To reinforce the priority aspect, I restructured the visual hierarchy to emphasize urgency and importance. By enhancing product imagery, refining descriptions, and introducing clearer categorization, I made the files feel more intentional and essential. This approach ensures that users immediately recognize their value, improving both engagement and usability.
Ideation
Assets
Wireframing
High-Fidelity Mockup
📢 Improved Product Navigation
By consolidating all Priority File variations under a single product page, the redesign streamlined the selection process, reducing navigation time and making it easier for users to compare options.
📈 Increased User Efficiency
The refined layout and improved product hierarchy enhanced clarity, allowing users to quickly identify and select the files they need, leading to a more seamless browsing experience.
⚡ Stronger Brand Communication
By reinforcing the sense of urgency and importance in the design, the updated presentation made Priority Files feel more essential, aligning the product’s visual identity with its intended purpose.
This project highlighted the power of strategic design in shaping how users perceive and interact with a product. By prioritizing clarity, hierarchy, and usability, I transformed Priority Files from a standard office supply into a more intuitive and engaging experience. The process reinforced the importance of aligning visual identity with product purpose, ensuring that the design not only improves navigation but also strengthens the brand’s message. Ultimately, this experience deepened my understanding of how thoughtful UX decisions can bridge functionality and storytelling, creating a more seamless and meaningful user journey.
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