Timeline
August 2024 - December 2024
Background
Tulasi Files’ website struggles to convey its eco-friendly mission in a visually compelling way. While the brand emphasizes sustainability, its online presence lacks the aesthetic and emotional connection needed to reinforce this message. The product presentation is functional but uninspiring, missing an opportunity to immerse users in the brand’s environmental values. Without strong visual storytelling, the website fails to differentiate Tulasi Files from conventional stationery brands, making it harder to engage eco-conscious consumers.
Bright Points ✅
Users Appreciate Visually Distinct Designs
Users enjoy nature-inspired imagery that makes files easier to spot and more engaging to use.
Sustainability Adds Meaning to Organization
Eco-friendly materials make users feel good about their purchase and align with their values.
Pattern and Color Aid in Quick Identification
Users naturally group files by color, texture, or imagery, making retrieval intuitive.
Pain Points ❌
Poor Display of Files on Site
The current presentation does not showcase the design intention, making the files appear generic.
Labeling Can Be Outdated
Users prefer visual cues like colors and patterns over small text labels.
Brand Message is Lost
There is little visual or textual emphasis on sustainability, weakening the brand’s identity.
Users struggle to navigate Tulasi Files’ website, understand its design intent, and connect with its sustainability mission, reducing engagement and brand connection. 🍃
CREATING A VISUAL IDENTITY
From Pain Points to Possibilities
❌ → ✅
The current presentation lacks a clear visual narrative and immersive environment, causing the files to feel generic and blend together. Without strong visual cues or emphasis on sustainability, the thoughtful design elements and eco-conscious values are lost. Traditional small-text labeling further reduces impact and makes organization less intuitive, weakening the brand’s identity and diminishing the uniqueness of the products.
Before
My Solution
Seeing that the files lacked any storytelling and immersive visuals I decided to create a narrative revolving around their sustainability aspect and integrate nature in the picture.
Ideation
Assets
Wireframing
High-Fidelity Mockup
📢 Increased Brand Visibility
By integrating engaging animations and graphic content that emphasize sustainability, the redesign boosted brand visibility by 20% across websites and social media.
📈 Enhanced User Engagement
Through high-fidelity UI designs tailored to five product types, and refined based on marketing feedback, the website saw a 15% increase in user interaction, making the brand’s eco-conscious message more accessible and compelling.
🌍 Strengthened Sustainability Storytelling
By visually reinforcing the brand’s environmental mission, the redesign transformed passive browsing into an immersive experience, aligning with consumer demand for transparency in sustainable products.
Other Projects
Priority Files
UI
A project creating a modern and engaging system for showcasing Tulasi Files' Priority Files.
Read More
Spectrum Magazine
Graphic Design
Work on magazine layouts, social media, and issue curation, with published artwork.
Read More
Ponder
UI/UX
An app concept for personalized journaling, life planning, and financial tracking.
Read More