Mocktails reimagined for kids

Kiddy Club

COMPANY

Personal Project

ROLE

Graphic Designer

EXPERTISE

Design

YEAR

July 2025

Overview

Overview:

Kiddy Club is a whimsical juice box series designed to spark joy and imagination in kids while offering parents a visually appealing, approachable product. This branding project blends playful character design with a strong visual identity system to create a cohesive, shelf-ready experience.

Objective:

Design an original juice box packaging system that appeals to children aged 5–10, with a fun, character-driven aesthetic, flavor storytelling, and a flexible brand system for future product lines.

Solution:

Each juice flavor is personified by a cheerful character (e.g. Lil’ Temple for lime-mint-apple), illustrated in a flat, kid-friendly style. The packaging uses bold typography (Cheeee) and a consistent palette of soft-yet-vibrant colors. A custom dieline was created in Illustrator to support 3D rendering and accurate printing.

Key visual components include:

A friendly mascot on every box with expressive, animated poses
Subtle variation in background tones to help differentiate flavors
A consistent logotype and submark system for visual brand recall
Clearly labeled flavors with hand-drawn font for personality

Deliverables:

Brand mark, submark, and color system
Custom dieline creation in Adobe Illustrator
Front-face juice box mockups for each flavor
Fully illustrated character assets with scalable detail

Reflection:

This project taught me how to balance playful, child-oriented visuals with professional packaging standards. I explored symmetry tools, dieline construction, and mockup prep for real-world packaging design, all while preserving a cohesive narrative and visual charm.

Brand Board